Director of Demand Generation, MadKudu
Hana Jacover has 10 years of experience building best-in-class demand gen and lead management engines for B2B tech companies., Hana is well-versed in solving complex marketing and marketing ops challenges across the pillars of people, processes, and technology. She specializes in acquisition tactics, full-funnel nurturing, lead qualification, and lead management.
Taking a part-art-part-science approach to demand generation planning and execution has allowed Hana to uniquely balances data and creativity to bring forth solutions and strategies that yield full-funnel conversions and influenced pipeline.
She now brings this experience to her role at MadKudu, where she heads up demand generation efforts. You can also find her teaching sales operation science classes to GreenFig University learners, as well as using her voice to advocate for and uplift BIPOC and women in tech. She is on the Board of Directors for Women In Revenue and also a founding member of DemandGen Report’s Demanding Diversity Council.