Wednesday, October 6, 2021 | 10:45am – 12:15pm PT
Level Up Your Funnel: Lead Management Strategies for the Modern Marketer
About the Workshop
Feeling frustrated by operational challenges in your lead management process? Looking to gain more visibility across your funnel and minimize leakage? Want to prove value and increase alignment between Sales, Marketing, and Marketing Ops? Sign up for this session to LEVEL UP your understanding of how leads should move through the funnel from concept to execution.
Discover best practices around qualification, how to create seamless handoffs between marketing and sales, build accountability, gain better visibility and increase productivity by developing a lead-management process that works for both teams. You’ll discover:
- A framework that helps you showcase value, make decisions and gain better alignment between sales and marketing
- The various components of lead management, their importance, and how they relate to the buyer’s journey and the funnel
- SLAs & measurement KPIs that drive effective sales and marketing alignment
- Tips to operationalizing the lead management process effectively
About the Speaker
Drew Noel
Head of Professional Services, MadKudu
Drew Noel has over 15 years in marketing and revenue operations across multiple industries, at startups, high-growth, and Fortune 500 companies – both internally and as a consultant. He’s held certifications on Salesforce, Marketo, and Oracle Eloqua and managed multi-million dollar technology budgets. He looks forward to sharing knowledge on data, systems and processes always focused toward practical application within the modern revenue stack. He doesn’t get far from metrics in his personal life either, as an avid competitive cyclist and racer.
Hana Jacover
Director of Demand Generation, MadKudu
Hana Jacover has 10 years of experience building best-in-class demand gen and lead management engines for B2B tech companies., Hana is well-versed in solving complex marketing and marketing ops challenges across the pillars of people, processes, and technology. She specializes in acquisition tactics, full-funnel nurturing, lead qualification, and lead management.
Taking a part-art-part-science approach to demand generation planning and execution has allowed Hana to uniquely balances data and creativity to bring forth solutions and strategies that yield full-funnel conversions and influenced pipeline.
She now brings this experience to her role at MadKudu, where she heads up demand generation efforts. You can also find her teaching sales operation science classes to GreenFig University learners, as well as using her voice to advocate for and uplift BIPOC and women in tech. She is on the Board of Directors for Women In Revenue and also a founding member of DemandGen Report’s Demanding Diversity Council.
About the Company
MadKudu is the data science platform for revenue growth that empowers marketers to execute intelligent segmentation, prioritization, and personalization.