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About the Workshop
The marketing operations profession has evolved dramatically over the past 18 months. We’re no longer seen as tactical order takers and behind the scenes admins. And the most successful companies are finally recognizing the business value of a strategic and well resourced marketing operations team.
This has caused the demand for marketing operations talent to explode with many companies struggling to resource their teams, meanwhile more leaders are seeing marketing operations celebrated on social media as the solution to many of the revenue team’s problems, leading to a more intense desire for marketing operations talent.
This creates a precarious situation for everyone in marketing operations. The expectations are higher than ever and if we fail to meet them we risk being labeled as another overhyped artifact in B2B marketing.
We all know how much work there is to do and the skeletons in our operational closets. So it’s critical we level up what we’re doing and cement marketing operations in its rightful place, as one of the most important functions in any revenue generating organization.
Over more than a decade we’ve worked in-house, on the agency side, and partnered with some of the best people in marketing operations. So for this workshop we’ve gathered everything we’ve learned and distilled it into three differentiators for you to level-up your marketing ops and meet the expectations of your business.
We will be focusing on:
We’ll have audience participation, exercises and we’ll share documents and worksheets so you can leave with an actionable plan. Come join us!
Cristina Saunders
CEO/Co-founder CS2 & Co-founder/Board Member Women in Revenue
With over a decade of experience in marketing ops, Crissy has led marketing ops teams at Marketo, Jive and Agari and is now CEO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency) where she has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function. Since the early days of running marketing ops at Marketo, Crissy’s rare depth of experience blends her knowledge of dozens of martech platforms with client coaching to create an ops function that helps the entire company scale effectively and drive revenue. Outside of consulting clients, Crissy is the co-host of fwd:thinking, a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game and is the co-founder and board member of the non-profit, Women in Revenue.
Charlie Saunders
COO/Co-founder, CS2
With over a decade of experience in marketing ops, starting in-house at Jive and Epicor and now COO of CS2 (G2’s no.1 Marketo Agency & Top 3 Revenue Ops Agency), Charlie has helped 50+ hyper growth B2B tech companies build a stand out marketing operations function. From getting into the depths of Marketo to coaching marketing leaders on all things operations, Charlie takes a business mindset into marketing ops and helps build high performing marketing teams supported by best in class operations. Outside of consulting clients, Charlie is the co-host of fwd:thinking a B2B marketing podcast that interviews CMOs, VP, and MOps leaders on how marketing ops is changing the B2B game.
Alison Rouse
VP of Solutions Architecture and Analytics, CS2
With over a decade of experience in marketing ops, leading marketing operations at Puppet, as the strategic services lead at Full Circle Insights, leader of the SFDC Portland User Group, and now VP of SA and Analytics at CS2, Alison brings an unique depth of experience across all things data, analytics, and system architecture. From designing processes that scale across a broad martech stack, building the infrastructure for marketing metrics to enable actionable insights, and creating analytics frameworks to tell compelling stories, Alison helps revenue teams not only prove the value they bring to their organizations, but improve, creating predictable revenue quarter over quarter.
CS2 is a marketing operations agency for B2B SaaS. An experienced team of consultants, solutions architects, and analytics experts helping clients grow faster, master their data, and build a seamless tech stack with elevated marketing ops. G2’s #1 Marketo Agency & top-rated Marketing Automation & Revenue Ops agency.
CS2 also hosts the fwd:thinking podcast composed of interviews with CMOs, VP, and MOps leaders on how elevated marketing ops is a key differentiator for forward-thinking companies.
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Topics will include:
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Key takeaways:
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Find out how you’ll be able to:
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