Good to Great: Top Three Differentiators for Forward-Thinking MOPs Leaders
About the Workshop
The marketing operations profession has evolved dramatically over the past 18 months. We’re no longer seen as tactical order takers and behind the scenes admins. And the most successful companies are finally recognizing the business value of a strategic and well resourced marketing operations team.
This has caused the demand for marketing operations talent to explode with many companies struggling to resource their teams, meanwhile more leaders are seeing marketing operations celebrated on social media as the solution to many of the revenue team’s problems, leading to a more intense desire for marketing operations talent.
This creates a precarious situation for everyone in marketing operations. The expectations are higher than ever and if we fail to meet them we risk being labeled as another overhyped artifact in B2B marketing.
We all know how much work there is to do and the skeletons in our operational closets. So it’s critical we level up what we’re doing and cement marketing operations in its rightful place, as one of the most important functions in any revenue generating organization.
Over more than a decade we’ve worked in-house, on the agency side, and partnered with some of the best people in marketing operations. So for this workshop we’ve gathered everything we’ve learned and distilled it into three differentiators for you to level-up your marketing ops and meet the expectations of your business.
We will be focusing on:
- Shifting from tactical to strategic with a more business centric approach to marketing ops
- Becoming the leader of all things data by developing an analytics framework for all the revenue teams
- Owning the customer experience so your company’s technology-forward marketing is actually successful
We’ll have audience participation, exercises and we’ll share documents and worksheets so you can leave with an actionable plan. Come join us!