TJ Macke is the SVP of Strategy at Sapper Consulting, where he oversees go-to-market efforts, focusing on developing new products and partnerships. He is also the Operating Partner of SalesSource, a sales process optimization consulting firm that leverages sales processes, SaaS CRM, and cloud technologies to help companies structure their existing sales organizations to scale.
TJ started his career by founding multiple businesses, then worked in retail management, and has been in the world of operations for the past six years. TJ’s expertise and focus have been on optimizing sales, performance, and processes to help organizations accelerate their revenue growth.
In this episode, TJ talks about the evolving role of sales and what it takes to optimize a team in today’s digital-first and buyer-centric world.