Exploring the Landscape of Analytics and AI in Marketing Operations with Rachel Squire, Marketing Operation Consultant at MOBI Solutions

Exploring the Landscape of Analytics and AI in Marketing Operations with Rachel Squire, Marketing Operation Consultant at MOBI Solutions

In this episode of the OpsStars podcast, Rachel Squire, Marketing Operations Consultant at MOBI Solutions, joins Don Otvos to share thoughts on the future of marketing and revenue operations. They dive into the impact of AI on the industry, how RevOps is becoming a strategic partner in businesses, and the role of analytics in marketing and revenue operations.

Rachel is a MOPs and RevOps Consultant focused on ensuring that the companies she works with have a clear understanding of campaign effectiveness and working to optimize team efficiency. Prior to starting MOBI Solutions, she held leadership roles at PowerSchool, Tasktop, and Digital Pi.

Overview

Key Highlights:

[06:58 – 11:48] – Rachel’s Career Evolution in Sales and Consulting
[11:49 – 16:00] – Mathematics in Marketing
[18:40 – 21:17] – Embracing the Tech-Powered Consultancy Journey
[21:18 – 23:22] – How AI Shapes Daily RevOps
[23:57 – 25:39] – Blending Math and AI into MOps and RevOps
[32:25 – 34:57] – The Future of Revenue Operations

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“I think that the way of the future for marketing ops and RevOps overall is very mathematical-driven, very statistics-driven. AI is actually gonna help unlock that for more people. You don’t have to have the formal background like I do to harness it.”

Rachel Squire, Marketing Operation Consultant at MOBI Solutions”