Building a Foundation for Prioritization and Personalization with Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting
Maura Ginty, Marketing Advisor and Fractional CMO at Bridge & Maeve Consulting, joins Rachael to discuss what it means to be more data-driven in marketing, how to identify the best accounts to focus on, and how to personalize experiences to win those customers.
Maura is a proven global marketing executive who fuses storytelling with revenue growth. She helps startups to become publicly traded companies and build marketing programs, revenue, frameworks, marketing plans, and strategies. Maura is also a strong advocate of data-driven marketing and for putting customer needs at the heart of everything a company does.