Data & Advocacy: The Secret Weapon of RevOps & Customer Marketing with Irwin Hipsman, Former Customer Marketing Director, Forrester and Founder of Repetitos

In this episode of the OpsStars podcast, Irwin Hipsman, Former Customer Marketing Director at Forrester and Founder of Repetitos, joins Don Otvos to explore the expanding role of customer marketing, which requires a closer relationship to RevOps and customer data to succeed. They discuss the importance of maintaining a clean and accurate customer database for revenue-generating activities, including communications for net retention, running expansion campaigns, and tracking of your users and champions as they leave customer accounts.

Irwin is an experienced Customer Marketing Director and a Top 100 Customer Marketing & Advocacy Influencer. He most recently spent 2 years at Forrester where he started the Customer Marketing practice.