Unlocking Cross-Functional Collaboration in Revenue Operations with Chloe Pott, Marketing Operations Leader

Unlocking Cross-Functional Collaboration in Revenue Operations with Chloe Pott, Marketing Operations Leader

In this episode of the OpsStars podcast, Chloe Pott, Marketing Operations Leader, joins Don Otvos to share her journey into revenue operations, the importance of marketing automation, and the challenges of working in marketing operations.

With degrees in psychology and French, Chloe is a three-time Marketo Champion (2019, 2020, 2021) and Marketo Certified Expert. Her career journey began as a Marketing Operations Intern at Enablon. With nearly 15 years of experience, she has advanced through senior marketing operations roles at leading companies like Nexthink, Datadog, and Sqreen.

Overview

Key Highlights:

[03:00 – 04:19] – From Manual Emails to Marketing Mastery
[04:20 – 07:42] – Choosing the Right Marketing Platform
[07:43 – 09:22] – Uniting Marketing and Sales
[09:23 – 14:08] – From Digital Janitor to Marketing Leader
[14:09 – 18:26] – Revolutionizing Lead Management
[18:27 – 22:03] – Transforming Team Dynamics with Visual Workflow Design
[22:04 – 26:43] – Navigating Global Startup Cultures
[26:45 – 29:43] – The Role of Data in Redefining Customer Journey

Episode Resources

If you enjoyed this episode, then please either:

Subscribe, rate, and review on Apple Podcasts
Follow on Spotify
Check out OpsStars Podcast
Instructions on how to rate and review the OpsStars Podcast can be found here

“Ultimately, I had to find a peer who we became each other’s cheerleaders, and mine happened to be that of sales ops. She and I work really well together. We had a mutual understanding and respect for the other person’s area of expertise.”

Chloe Potts, Marketing Operations Leader