RevOps Evolution: Navigating the Future of Account-Based Marketing, Predictive Analytics, and AI with Nani Shaffer, CMO at Channel99

RevOps Evolution: Navigating the Future of Account-Based Marketing, Predictive Analytics, and AI with Nani Shaffer, CMO at Channel99

In this episode of the OpsStars podcast, Nani Shaffer, CMO at Channel99, joins Don Otvos to share her career journey, which began in sales operations. She discusses her time at Demandbase and the era of account-based marketing. Nani highlights the link between marketing and sales operations and highlights the value of long-term thinking and the revolutionary trends in revenue operations, including the growing role of AI.

Overview

In this episode of the OpsStars podcast, Nani Shaffer, CMO at Channel99, joins Don Otvos to share her career journey which began in sales operations. She discusses her time at Demandbase and the era of account-based marketing. Nani highlights the link between marketing and sales operations and highlights the value of long-term thinking and the revolutionary trends in revenue operations, including the growing role of AI.

Nani has a wealth of experience as a Marketing leader, specializing in B2B and Account-Based Marketing strategies. Her leadership has consistently been marked by the formation of high-performing, data-centric teams that consistently surpass business objectives. In addition to her prowess in Operations, Demand Generation, and Product Marketing, Nani has made significant contributions to innovative, rapidly growing companies. Before her tenure at Channel99, she served as the VP of Marketing at Ontra (Formerly InCloudCounsel) and held multiple leadership roles at Demandbase.

Key Highlights:

[01:50 – 07:26] – Crafting the Future of Account-Based Marketing
[07:30 – 11:46] – Discovering a Passion for Sales and Marketing Operations
[13:06 – 16:05] – From Environmental Studies to Marketing Star
[16:07 – 19:19] – Navigating Career Transitions: Long-term Vision and the Power of Curiosity
[19:23 – 22:45] – The Evolution of Account-Based Marketing, Accountability in Marketing, and the AI Frontier
[22:45 – 27:29] – Harnessing AI in Sales and Marketing

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“When I’m looking to hire people in operations, the question I always ask is, What do you get lost in, what type of work are you doing where you lose track of time? And I tend to look for the people who get lost in a really good way in seeking answers to questions that may not even yet have been posed”.

Nani Shaffer, CMO at Channel99

“None of us are going to be able to be successful if we’re not able to embrace the power of AI, generative AI, or other forms of AI in order to inform our business strategies and our execution going forward”.

Nani Shaffer, CMO at Channel99