Building and Measuring Success in an Account-Based Framework with Pat Oldenburg, Vice President of Demand Generation at Motive
Pat Oldenburg, Vice President of Demand Generation at Motive, joins Rachael to discuss how to set up the foundation for an account-based framework, what metrics you should measure, and why marketers need to work closely with sales to succeed.
Pat is a revenue marketing leader experienced in managing globally dispersed teams and developing demand generation and operational strategies for businesses.
He brings over fifteen years of experience in the marketing industry, from previously as a Customer Reference Manager, Marketing Manager, and Director of Marketing Operations to now as the Vice President of Demand Generation.
Before his current role, Pat was the VP of Demand Marketing at ServiceMax, responsible for driving awareness in the market, sourcing pipeline, and improving win rate and velocity through various online and in-person marketing tactics.