Data Management Dilemmas: Tackling Complexity in Revenue Operations with Kelly Jo Horton, Principal Consultant at RevOps Solutions

Data Management Dilemmas: Tackling Complexity in Revenue Operations with Kelly Jo Horton, Principal Consultant at RevOps Solutions

In this episode of the OpsStars podcast, Kelly Jo Horton, Principal Consultant at RevOps Solutions and Founder of MOPsTalks, joins Don Otvos to explore the challenges of data management in RevOps. They discuss the importance of clean and reliable data in RevOps, how the cloud has transformed data management nightmares, and why one-size-fits-all solutions could stifle your business growth.

Kelly is an experienced leader in marketing and technology, focused on delivering results through a unique combination of business strategy, marketing technology, and digital transformation expertise developed over many years. She excels at driving performance and accountability by building skilled, collaborative teams equipped to anticipate and fulfill the needs of business partners on a large scale.

Overview

Key Highlights:

[01:29 – 07:43] – From Cocktail Waitress to RevOps Star
[07:44 – 12:53] – How Misaligned Metrics are Wrecking Businesses
[12:54 – 19:42] – Digital Janitors to the Rescue
[19:43 – 22:56] – The Secrets to a Killer Tech Stack
[22:57 – 26:36] – Synchronize Teams and Platforms for Maximum Profit
[26:37 – 30:57] – How MOPsTalks is Revolutionizing Career Paths

Episode Resources

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“And so when you go to try to pull all that data together to answer some big business question that isn’t just about sales, but it’s about your entire customer journey, good luck.”

Kelly Jo Horton, Principal Consultant at RevOps Solutions