Workshop: Do You Really Know Your Buyers?
About the Workshop
Most companies are the center of their own universe. Yet, marketing technology and data give marketers more access to information about our buyers than ever before. Why, then, do so many of our efforts to understand and connect with buyers in a meaningful way fall short? In this workshop, you’ll work through:
- Identifying what buyers need
- How to shift your thinking (and messaging) based on reflecting needs of the buyer
- How to building an audience, not just a marketing database
*Please note that all workshops on Day 2 will be running concurrent to each other, therefore, you are only able to register for one workshop. Workshops will be live and no recording will be available.