Workshop: Create Your CRM Data
About the Workshop
More than 71% of you rank improving your CRM data quality as a very high priority, but almost no one has a strategy to ensure success. Come to this workshop and:
- Learn how to assess the quality of your CRM data, create a realistic plan for improving it, and use a new ROI value framework tool to show the revenue impact of improving and doing nothing
- Dive into more gnarly data topics such as account hierarchies, lead-to-account mapping, account engagement measures, and matching algorithms
- Learn the latest thinking on account-based engagement and conversational marketing and how CRM data quality impacts both
Joining InsideView will be Liam Doyle, SVP Product Management at Salesforce and Sean Whitely, Founder of Qualified.com
You’ll leave this workshop armed with knowledge and a CRM Data Strategy Workbook to help you apply your learnings back at your company.
*Please note that all workshops on Day 2 will be running concurrent to each other, therefore, you are only able to register for one workshop. Workshops will be live and no recording will be available.