Workshop: Building Your ABM Framework –
About the Workshop
You’ve been asked to deliver an ABM strategy, but where do you start? In this interactive workshop, we’ll dig into the strategy behind building a framework for ABM success. The workshop will take you through a 5 pillar framework to help you:
- Build internal champions and drive internal alignment
- Deliver on the data needed for success
- Define your ICP & buying committees
- Develop a playbook for orchestrating target engagement
- Determine the best way to analyze and measure your efforts
You’ll walk away with the right strategy and design to successfully make ABM a reality in 2021.
*Please note that all workshops on Day 2 will be running concurrent to each other, therefore, you are only able to register for one workshop. Workshops will be live and no recording will be available.