Workshop: From Tactical to Strategic:
About the Workshop
Tired of living in the weeds of marketing operations? Tired of your company not recognizing the value of your role? Struggling to get support, headcount, and just fighting fires all day?
Well we are.
We believe that B2B marketing is hopeless without great marketing ops. And with the recent acceleration to digital, B2B marketing is becoming all about MOps.
Just think for a second. Could your company’s marketing even work without MOps? Could your company perform even better if MOps was more strategic?
Your entire revenue team is reliant on you to perform. But you have to fight for a seat at the table. And many MOps pros can’t break past manager level or get the support they need.
But you can shift from tactical to strategic and become a strategic partner to your marketing org.
And after working with leaders in MOps for a decade and interviewing CMOs and VPs on our podcast, we have developed an 8 part framework to help you do it.
You’ll learn how to:
- Develop the right MOps mindset and set goals
- Build your roadmap
- Build reports your CMO wants
- Create documentation
- Work with the other revenue teams
- Build a team and get more headcount
- Structure your team to work better
- Build a martech stack that works
We’ll also have group break out discussions for networking and we’ll share documents, worksheets, and exercises so you can leave with an actionable plan to implement immediately.
Come join us.
*Please note that all workshops on Day 2 will be running concurrent to each other, therefore, you are only able to register for one workshop. Workshops will be live and no recording will be available.