OpsStars: The world’s only conference hosted by—and for—Revenue Ops professionals!

There is a new paradigm emerging among businesses looking to break down the silos that are keeping them from achieving their true revenue potential: Revenue Operations. This rapidly rising category is all about tearing down those walls. It brings together marketing, sales, and customer success operations under the same umbrella. It’s a game-changing development for B2B businesses that promises to fuel the next level of growth.

OpsStars brings together B2B leaders in Sales Ops, Marketing Ops, Customer Ops—and the fast-emerging role of Revenue Ops—into a single place. With valuable sessions, engaging workshops, and plenty of networking opportunities, this is where the boldest and brightest executives and thought leaders convene to share best practices and shine a light on new trends. The journey to revenue operations starts with a single step.

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Featuring Keynote Speaker

Dana Therrien

Practice Leader, Sales Operations Strategies

on “Emergence of Revenue Operations”

Sessions

8:30AM – 10:00AM ET

Breakfast/Registration/Check- in

10:00AM – 11:00AM ET

OPENING KEYNOTE | 10:00AM – 11:00AM ET

Emergence of Revenue Operations

Dana Therrien – Practice Leader, Sales Operations Strategies

11:15AM – 11:45AM ET
&
11:15AM – 12:45PM ET

BREAKOUT SESSION | 11:15AM – 11:45AM ET

Women in Revenue Speak Out: What Companies Need to Do to Attract and Retain Them

Latané Conant – CMO, 6Sense

WORKSHOP | 11:15AM – 12:45PM ET

Connecting Data to People Across Any Go-to-Market Model

Lucas Lam – Partner & Client Solutions Manager, LeanData

12:00PM – 12:30PM ET

BREAKOUT SESSION | 12:00PM – 12:30PM ET

Customer Experience: Why We Are Talking About it Now

Bernie Kassar – Chief Customer Officer, SVP – Alliances & Business Development, Xactly
Rachael McBrearty – Chief Customer Officer, LeanData
Matt Heinz (Moderator), President & Founder, Heinz Marketing

12:30PM – 1:30PM ET

Lunch

1:30PM – 2:00PM ET

BREAKOUT SESSION | 1:30PM – 2:00PM ET

ABM 2.0: The Latest and Greatest about ABM in 2019

Harmony Anderson – Director of Demand Generation, Outreach
Justin Keller – VP of Marketing, Sigstr
Derek Slayton (Moderator) – CMO, Terminus

1:30PM – 2:00PM ET

BREAKOUT SESSION | 1:30PM – 2:00PM ET

Intent: Why the Data Matters

Adam Goyette – VP of Marketing, G2
Matt Gingerich – VP Sales and Success, Bombora
Matt Salamone – Sales Director at LeadSpace
Gary Shuman (Moderator) – Sales Executive – Sales Planning, Adaptive Insights, a Workday Company

2:15PM – 2:45PM ET
&
2:15PM – 3:45PM ET

BREAKOUT SESSION | 2:15PM – 2:45PM ET

The Changing Role of the CMO in Revenue Ops

Josh Verrill – CMO, NuoDB
Karen Steele – CMO, LeanData
Latané Conant – CMO, 6Sense
Dana Therrien (Moderator) – Practice Leader, Sales Operations Strategies, SiriusDecisions

WORKSHOP | 2:15PM – 3:45PM ET

Operationalize the Customer Experience

Brian Shaner – VP of Marketing, Pedowitz Group
Bruce Huie – Strategic Account Director, Pedowitz Group

3:00PM – 3:30PM ET

BREAKOUT SESSION | 3:00PM – 3:30PM ET

Accelerating Funnel Growth with Revenue Operations

Paul Green – Director, Marketing Technologies, Extreme Networks
Timothy Cole – Senior Director, Sales & Channel Operations, Rapid7
Jason Reichl (Moderator) – CEO, GoNimbly

3:30PM – 4:00PM ET

Networking Break

4:00PM – 4:30PM ET

BREAKOUT SESSION | 4:00PM – 4:30PM ET

A B2B Revenue Ops Success Framework and Maturity Model

Matt Heinz – President & Founder, Heinz Marketing

BREAKOUT SESSION | 4:00PM – 4:30PM ET

Revenue Ops Metrics that Matter

Jeff Coveney – Executive Vice President, Digital Pi
Max Lydstone – Sr. Director, Business Operations, InsightSquared
Jeremey Donovan (Moderator) – SVP of Sales Strategy & GM NYC, SalesLoft

4:45PM – 5:30PM ET

Closing Keynote | 4:45PM – 5:30PM ET

Ops Everywhere!: Why and How Ops is the New Darling for an Accelerated Growth Path

Jeremie Audran, Sr. Director, Global Marketing Ops, Hitachi Vantara
Liz Cain, Partner, OpenView Ventures
Sherrie Mersdorf, VP of Marketing, Evariant
Evan Liang (Moderator) – CEO, LeanData

5:30PM – 7:30PM ET

Networking Reception

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Agenda

8:30AM – 10:00AM	Breakfast/Registration/Check- in
10:00AM – 11:00AM	Opening Keynote: Emergence of Revenue Operations - Dana Therrien, Service Director, Sales Operations Strategies, SiriusDecisions
11:15AM – 12:30PM	Breakout Sessions and Workshops
12:30PM – 1:30PM	Lunch
1:30PM – 3:30PM	Breakout Sessions and Workshops
3:30PM – 4:00PM	Networking Break
4:45PM – 5:30PM	Closing Keynote: OpsStars Panel - Evan Liang, CEO, LeanData (Moderator)
5:30PM – 6:30PM	Networking Reception